Paz&Flora: A commitment to a solidarity economy.

As a commitment to a regional branding strategy, Paz&Flora was created in 2016, with the aim of promoting small artisans, entrepreneurs and micro-entrepreneurs in the municipality of Pensilvania (Caldas), through business strengthening and the commercial articulation of their products.

Paz&Flora began with 16 entrepreneurs who envisioned the success that characterizes this brand today. Currently, more than 37 entrepreneurs are proudly involved, who, through a sales point located in the central square of the municipality, enjoy spacious display windows, welcoming walls, and corners filled with talent, where they offer their beautiful creations to locals and visitors.

Without a doubt, Paz&Flora is more than a strategy; it is a promising venture that brings together and enhances the immense talent of the people of Caldas, who, through their stories of resilience and perseverance, demonstrate every day that with their own hands they build the region, the country, and the world.